AWS APN

AWS APN – The AWS Partner Network (APN) is a global program that connects partners with AWS to build, market, and sell AWS-based solutions and services. With a community of over 100,000 partners worldwide, the APN helps businesses of all sizes leverage the power of AWS to innovate and grow.

What is Amazon Web Services (AWS) Partner Network (APN)

The Amazon Web Services (AWS) Partner Network (APN) is a massive program designed to connect businesses with AWS. By joining the APN, companies can leverage AWS’s powerful cloud computing platform to build, market, and sell their own AWS-based solutions and services.

Here’s a breakdown of what APN offers:

• Global Community: The APN boasts over 100,000 partners worldwide, creating a rich ecosystem for collaboration and knowledge sharing.
• Benefits for Businesses: Joining the APN unlocks a treasure trove of resources and support for partners, including:
  • Access to Tools and Resources: Partners gain valuable tools like marketing materials, sales support, and technical training to help them excel in the AWS space.
  • Go-to-Market Support: The APN helps partners reach potential customers through lead generation, marketing campaigns, and sales enablement programs.
  • Networking Opportunities: APN fosters connections with other partners, AWS customers, and experts through events and online forums.
  • Business Development Opportunities: Programs like the AWS Solution Provider Program and AWS Marketplace offer lucrative avenues for partners to grow their businesses.
• Partner Tiers: The APN has different tiers based on a partner’s commitment and achievements:
  • Registered: The entry point, offering basic benefits like access to the AWS Partner logo and Partner Central.
  • Select: Provides additional benefits like go-to-market support and access to AWS Marketplace.
  • Advanced: Offers even more benefits, including co-marketing opportunities and lead generation support.
  • Premier: The top tier, reserved for partners with a proven track record and access to exclusive benefits.
• Joining the APN is straightforward. Simply create an AWS account, sign up for AWS Partner Central, and apply to become a partner.

In essence, the APN is a win-win situation. Businesses gain access to the vast potential of AWS, while AWS benefits from a network of skilled partners who extend the reach and capabilities of its cloud platform.

Benefits of Joining the AWS APN

Joining the AWS Partner Network (APN) unlocks a variety of benefits for businesses that want to build, market, and sell solutions leveraging the power of AWS. Here’s a breakdown of some key advantages:

Enhanced Credibility and Visibility:

• Leverage the AWS Brand: By associating your company with the recognized leader in cloud computing, you gain instant credibility and trust with potential customers.
• Increased Visibility: Through industry-recognized certifications, badges, and marketing opportunities offered by the APN, you can showcase your expertise and reach a wider audience of AWS users.

Powerful Resources and Support:

• Access to a Wealth of Tools: The APN provides partners with a comprehensive toolkit, including marketing materials, sales support resources, and in-depth technical training to help you build and sell your AWS-based solutions effectively.
• Expert Guidance: Gain access to a network of AWS experts who can provide valuable technical and strategic advice to help you optimize your solutions and navigate the cloud landscape.

Expanded Go-to-Market Strategies:

• Targeted Customer Reach: The APN offers programs like lead generation and customer engagement initiatives to connect you with potential customers actively seeking AWS solutions.
• Marketing and Sales Support: Benefit from co-marketing opportunities, joint case studies, and marketing materials to effectively promote your offerings alongside AWS.

Growth and Business Development:

• Financial Incentives: Depending on your APN tier, you may be eligible for financial incentives like AWS promotional credits to support solution development and marketing efforts.
• Marketplace Opportunities: The AWS Marketplace provides a platform to directly list and sell your AWS-based solutions to a global audience of AWS users.
• Networking and Collaboration: The APN fosters connections with other partners, allowing for collaboration, knowledge sharing, and potential business partnerships.

Overall, joining the AWS APN empowers your business to:

• Become an AWS specialist: Deepen your expertise and build a strong reputation in the AWS cloud ecosystem.
• Develop innovative solutions: Leverage AWS’s cutting-edge technologies to create valuable solutions for customers.
• Reach new markets: Gain access to a vast pool of potential customers actively using AWS services.
• Accelerate your business growth: Benefit from the resources, support, and networking opportunities offered by the APN to achieve success in the cloud computing market.

APN Partner Tiers

There are four APN partner tiers:

• Registered: This is the first step to becoming an APN partner. Registered partners have access to basic APN benefits, such as the ability to use the AWS Partner logo and access to AWS Partner Central.
• Select: Select partners have met additional requirements and have access to more benefits, such as go-to-market support and AWS Marketplace.
• Advanced: Advanced partners have met even more stringent requirements and have access to the most benefits, such as co-marketing opportunities and lead generation support.
• Premier: Premier partners are the top tier of APN partners. They have a proven track record of success in selling and deploying AWS solutions, and they have access to the most exclusive benefits.

How to join the APN

To join the APN, you must first create an AWS account and sign up for AWS Partner Central. Once you have done this, you can apply to become an APN partner. The application process is designed to ensure that all APN partners meet certain quality standards.

APN Resources

There are a number of resources available to help you learn more about the APN and how to join. These resources include:

• APN website: The APN website contains a wealth of information about the program, including benefits, requirements, and how to join.
• APN Partner Central: APN Partner Central is a portal where APN partners can access a variety of resources, such as marketing materials, sales support, and technical training.
• APN Blog: The APN Blog is a great source of news and information about the APN, including partner success stories and upcoming events.

Conclusion

The AWS Partner Network is a valuable resource for businesses that want to build, market, and sell AWS-based solutions and services. With a wide range of benefits and resources available, the APN can help businesses of all sizes succeed in the cloud.